PHD Media Direction (Poland) was awarded Silver and Bronze awards in the INNOVATION by SAR 2020 competition for helping ŠKODA launch the first online automotive store in Poland.

The PHD team worked with ŠKODA to build an online shop which covers every point of the standard customer journey in auto purchases, and which ultimately led to the cost of leads dropping by 54% when compared to traditional performance campaigns and a 10 times increase in the conversion rate to sales.

PHD and ŠKODA picked up a Silver for ‘ŠKODA Sales Online’ in the Innovative Sales Model category; and a Bronze for ‘ŠKODA Virtual Salon and Online Sales’ in the Innovative Media category.

The INNOVATION by SAR competition for business, marketing and media companies champions projects, services and solutions that change the world globally through modern solutions, brave projects and fresh ideas.