Campaign’s annual Faces to Watch lists showcase the brightest and best agency talent aged 30 and under. All the young talent featured have impressed their agencies’ senior management enough to put them forward for the prestigious accolade.

PHD MENA’s five are the rising stars in media agencies today, and they will be the industry’s leaders tomorrow. The five selected as a Face to Watch in 2021 are Ihab Halawy, investments manager; Nihad Younis, senior executive – social media; Sara Fares, planning manager (all from PHD UAE); and Lobna Wagdy, integrated manager – planning; and Shahira Ashour, media executive (both from PHD Egypt).

In Ihab Halawy’s four years at PHD, he has contributed to rolling out more than 100 campaigns across several industries. He has evolved his role from traditional buying responsibilities into a more dynamic and holistic approach, including client servicing, bespoke value-driven media packages, and media audit and productivity reporting.

Nihad Younis was put forward for his resourcefulness, passion, and ability to build and manage client relationships. He has launched and relaunched several brands’ social media presence and has developed many new media partnerships for PHD and its clients.

PHD UAE’s Sara Fares has picked up Extra Mile and Client Satisfaction awards as part of OMG’s internal award ceremony. Her dedication and unwavering passion to constantly up-skill herself has established her as one of PHD’s most valued people.

PHD Egypt’s Lobna Wagdy has taken less than a year to earn promotion to integrated media manager. On joining PHD, her initial goal was to prove her leadership capabilities, and her maturity, dedication and passion ensured her fast track promotion. As a leader, she treats her team with courtesy and respect on the way to achieving excellence for their clients.

Shahira Ashour is one of the shining stars at PHD. Her ambition and eagerness to learn have allowed her to provide high-quality services in integrated planning and strategic thinking. Building solid relationships with her clients is another of Shahira’s key attributes.

For the complete list of Campaign Middle East’s Faces to Watch 2021, click here.