PHD New Zealand has bolstered its senior leadership team with the promotion of Abby Parkin to the role of General Manager.

Parkin’s new role will further strengthen PHD’s ability to help their clients navigate an increasingly complex marketing and media world, with a continued focus on client relationships and delivery. 

PHD New Zealand CEO Nikki Grafton commented: “Abby has been an integral part of the team for almost ten years. She is an incredible operator who always adds value, finds solutions and brings a huge amount of passion to what she does.” 

Parkin’s role is effective immediately.