PHD Poland picked up three Silver and one Bronze at the Effie Poland Awards, which recognise all forms of marketing that contribute to a brand’s success. Effie Poland is now in its 20th year; leading, inspiring and championing the practice and practitioners of marketing effectiveness.
PHD Poland’s work with Volkswagen Group garnered two of their awards on the night: a Silver in the Motoring category for ‘Volkswagen, car just like you’ (VW brand), and a Bronze in the Motoring category for ‘Everything, that is important’ (ŠKODA).
PHD’s other two Silvers were awarded to Rak ‘n’ Roll’s ‘#IHaveSomethingToThem’ campaign, in the Positive change: PR-led and employer branding; and Positive change: CSR, social education and pro bono categories.
The Effie Awards were launched in 1968 by the New York American Marketing Association as an awards programme to honour the most effective advertising efforts. The award now honours all forms of effective marketing and the companies and individuals creating effective work across the globe.