PHD Global Business and Touché! triumphed at this year’s World Media Awards, showcasing the best in international content-driven, cross-border advertising.
Building on last year’s victory in the Automotive section, PHD Global Business emerged as winners in the Luxury, Lifestyle & Fashion category in 2021 for their North Face campaign: ‘Power further, together – Launching a trail running shoe during a pandemic’. OMG agency OMGDOOH contributed to this campaign.
The judges’ verdict: “This campaign showed how you can harness a movement, engage a community, work with parties, and deliver hugely impressive results in what is an incredibly competitive sector.”
Click here for a short video of ‘Power further, together’.
PHD’s second win of the night came courtesy of Touché!’s multi-award-winning campaign for Can-Am On-Road’s ‘Ladies, rule the road’, which topped the Automotive category.
The judges’ verdict: “This entry not only achieved great results on a modest budget but also created a solution with heart and authenticity at its core. They created a safe space for women to talk freely about a topic they felt passionate about and empowered them to get on their bikes.”
Organised by The World Media Group, with an independent Jury including global advertisers, agency experts, and content specialists, the Awards celebrate bold and innovative strategies for engaging with international, influential audiences.
To view the complete list of 2021 winners, click here.
