For the first time, PHD is awarded the top spot in the WARC Media 100 rankings, ascending from 4th place in 2020 to 3rd in 2021, 2nd in 2022, and now securing the coveted 1st place in 2023.
This recognition is a testament to the remarkable accomplishments of our teams across the network, including Auckland, Toronto, London, Montreal, San José, Paris, and Dublin, with twenty agencies contributing to our points total, and seven of these ranking in the top 50.
Commenting on the success, Guy Marks, CEO, PHD, stated, “PHD’s long-term focus on media creativity has seen us outpace our competitors to top the WARC Media 100 rankings. This is a testament to our unwavering commitment to pushing creative boundaries by fusing AI-driven insights and human ingenuity to deliver tangible business impact for our clients. As we celebrate PHD’s milestone achievement, we’re driven by our ambition to propel our agency and clients to outgrow the market.”
PHD Auckland’s ‘Phone It In’ campaign also ranked as the #1 campaign in WARC’s Media 100 rankings with a nearly 70-point lead. At Cannes Lions, the ‘Phone It In’ campaign was the only Gold Media Lion awarded to a media agency, and it is now recognised as the most celebrated media campaign of 2023, showcasing an impressive blend of creative innovation and strategic thinking.
James Davidson, GM of Planning, PHD New Zealand, shared, “This campaign exemplifies our commitment to outthink the competition, employing craft, nuance, and intelligence while keeping simplicity at the heart of our approach to leverage traditional channels in a creatively distinctive way. It was a true collaboration between agency and client as equal partners in creating innovative solutions that deliver measurable impact.”
The WARC Media 100 ranks the world’s most highly awarded campaigns and companies in the media industry. Tracking the outcomes from media award ceremonies worldwide, the ranking establishes a benchmark for media excellence and a means to evaluate the highest performers in the industry.
Read more in the full WARC report here: Media 100 | Rankings | WARC Creative
