PHD UK picked up 10 nominations in the recently revealed shortlist for the 2020 Media Week Awards including, for the seventh year running, a top award nod for Media Agency of the Year.
PHD’s shortlist categories include Media Idea, Best Use of Content, Long-Term Media Strategy and Small Collaboration, and cover clients such as Warner Bros., Timberland and the British Heart Foundation.
This year’s Media Week Awards includes four special categories to recognise work during the COVID-19 crisis. PHD also picked up three nominations in the new special ‘crisis’ categories. The four special awards are for work that took place as a direct result of the coronavirus crisis and 50% of the proceeds from these entries will be donated to a good cause related to the pandemic.
PHD’s Media Week Awards 2020 shortlists:
- Media Agency of the Year
- Media Idea – Under £250k for 24 Hours in A&E: Heart Special (British Heart Foundation)
- Media Idea – £250k to £1m for Timberland Presents: Concrete Green with Loyle Carner (Timberland)
- Best Use of Content – Under £250k for 24 Hours in A&E: Heart Special (British Heart Foundation)
- Long-Term Media Strategy for From Confused to Clarity (Confused.com)
- Best Use of Media to Drive Business Outcomes for Bringing Entertainment Home (Warner Bros.)
- Best Use of Media to Drive Business Outcomes for Making Time for Family (McCain)
- Media Innovation – COVID-19 for Bringing Entertainment Home (Warner Bros.)
- Small Collaboration – Under £250k for 24 Hours in A&E: Heart Special (British Heart Foundation)
- Best Use of Data for Audience Buying for Bringing Entertainment Home (Warner Bro)
The judges will take the impact of the crisis into account when assessing Media Agency of the Year, with a focus on all aspects of business performance between July 2019 and February 2020 and on work, people, collaboration and resilience between March and June 2020.
Gideon Spanier, UK editor-in-chief at Campaign, said: “These are uniquely challenging and difficult times for everyone working in UK commercial media, so there is all the more reason to recognise and reward the great work, invention, collaboration and resilience that are the hallmarks of this industry.”
More than 80 judges from across the UK media industry will decide the winners, who will be revealed in a virtual ceremony on 14 and 15 October 2020.
To see the full shortlist, go to mediaweekawards.co.uk.
