Scopen has revealed the professionals, companies and campaigns that stand out in the marketing and communication sector in its 21st annual Agency Scope.
Oscar Dorda, Managing Director of PHD Spain, occupies joint fifth position with Adolfo Fernández (Mediacom). Other media agency professionals to make the top five are Rafael Urbano and Jaime López-Francos (both Ymedia Vizeum), Ester García Cosín (Havas Media), and David Colomer (IPG Mediabrands).
The study analyses the trends of the advertising market, with the aim of understanding the process, perception and performance of the agencies with which Spanish advertisers work.
More than 1,800 interviews were carried out (30% more than in 2016/17), with various professionals in the marketing, advertising and communication sectors, between April and September 2018.
The full article is originally in Spanish and can be read here.