PHD Sydney won Best Social Media or Digitally-led Campaign at the 2020 Mumbrella CommsCon Awards – live streamed on Thursday 9 April – for their work for Streets Ice Cream.
PHD’s winning campaign was ‘Streets #Coolest 100’, a tribute to Australia’s biggest music countdown – Triple J’s Hottest 100. Inspired by the countdown, PHD and their campaign partners, Mango Communications and DDB Sydney, identified a creative and very ambitious way to pay homage to the Hottest 100, by creating a countdown of their own: The Coolest 100.
The full list of winners and a broadcast of the CommsCon Awards are available here.
