PHD tops shortlist at M&M Global Awards

Network records 43 shortlists across 21 categories 

The PHD network has topped the shortlist at the M&M Global Awards, scoring 43 shortlists across 21 categories.  

The network also had three of the best six performing agencies in the shortlist, with eight nominations for Touché! Canada, and seven each for PHD Sydney and PHD Costa Rica. 

In total, PHD’s shortlists came from 10 markets – the most of any agency network.  

The M&M Global Awards reward the best-in-class in international media and marketing. The categories focus on work in the industry from sectors ranging from finance and FMCG to automotive and sport, campaigns based around media channels, successful partnerships, communication strategies, and social impact. 

Winners will be announced in an online ceremony on Thursday 15 September. 

PHD network’s shortlisted entries are as follows: 

Best Campaign Driven by a Low Budget

• Camping Rituals – Atmosphere – Touché! Canada
• MAN becomes WOMAN – MAN Truck & Bus SE – PHD Germany
• The ad break we never expected to be in – The British Heart Foundation – PHD UK
• The Break of Silence – InLesco (Costa Rican School of Sign Language) – PHD Costa Rica

Best Campaign for Automotive

• Search Beats Global Supply Crisis – Sea-Doo – Touché! Canada
• T6.1 California Ocean – Turning a camper van into a mansion! – Volkswagen T6.1 California Ocean – PHD Taiwan
• Time is relative. – ŠKODA – PHD Germany

Best Campaign for Entertainment

• A New Home for Spider-Man Fans – TikTok – DRUM New Zealand

Best Campaign for Fashion, Beauty & Retail

• Camping Rituals – Atmosphere – Touché! Canada

Best Campaign for FMCG

• #LooksLikeGuinness – Guinness – PHD UK

Best Campaign for Technology & Telecommunications

• In Our Image – Pixel – PHD Media Sydney 

Best Campaign led by Cause

• #NeverSettle – Guinness – PHD Ireland
• In Our Image – Pixel – PHD Media Sydney 
• The ad break we never expected to be in – The British Heart Foundation – PHD UK
• The Break of Silence – InLesco (Costa Rican School of Sign Language) – PHD Costa Rica
• Warsaw Mermaid took a day off – Rak’n’Roll Foundation – PHD Poland

Best Campaign led by Content

• Livin’ the Land – Can-Am Off-Road – Touché! Canada
• Porsche: Engaging New Targets through the Power of Art & Storytelling – Porsche – PHD Global

Best Campaign led by Digital

• Bugs Out! – Wilson – Touché! Canada
• Camping Rituals – Atmosphere – Touché! Canada
• The Golf Ad Break Championship – Golf GTI – PHD Media Sydney

Best Campaign led by esports or Gaming

• The Golf Ad Break Championship – Golf GTI – PHD Media Sydney

Best Campaign led by Event or Experiential

• Warsaw Mermaid took a day off – Rak’n’Roll Foundation – PHD Poland

Best Campaign led by Talent

• CROSSOVER by OMEN – Pride Edition: OMEN – PHD USA
• Livin’ the Land – Can-Am Off-Road – Touché! Canada

Best Campaign led by Technology

• Putting out-of-home in the home at Xmas! – ALDI – PHD Germany

Best Campaign led by the Creative Idea

• Search Beats Global Supply Crisis – Sea-Doo – Touché! Canada
• The Break of Silence – InLesco (Costa Rican School of Sign Language) – PHD Costa Rica

Best Campaign led by Traditional Media

• #LooksLikeGuinness – Guinness – PHD UK
• KÖNIG Galerie x Porsche – Global Gallery
• The Break of Silence – InLesco (Costa Rican School of Sign Language) – PHD Costa Rica

Best Communication Strategy

• The Break of Silence – InLesco (Costa Rican School of Sign Language) – PHD Costa Rica

Best Integrated Campaign

• #NeverSettle – Guinness – PHD Ireland
• Tiguan Tension Targeting – Tiguan – PHD Media Sydney 

Best Local Execution of a Global Brand

• In Our Image – Pixel – PHD Media Sydney 
• T6.1 California Ocean – Turning a camper van into a mansion! – Volkswagen T6.1 California Ocean – PHD Taiwan 

Best Response Campaign

• In Our Image – Pixel – PHD Media Sydney 
• The ad break we never expected to be in – The British Heart Foundation – PHD UK
• Warsaw Mermaid took a day off – Rak’n’Roll Foundation – PHD Poland

The Collaboration Award

• #NeverSettle – Guinness – PHD Ireland
• The ad break we never expected to be in – The British Heart Foundation – PHD UK
• The Break of Silence – InLesco (Costa Rican School of Sign Language) – PHD Costa Rica

The ROI Award

• The Break of Silence – InLesco (Costa Rican School of Sign Language) – PHD Costa Rica