PHD has received 13 shortlists at the 2025 Internationalist Awards for Innovation in Media, making it the joint-most recognised agency at the show (alongside fellow Omnicom Media Group agency, OMD).
PHD’s shortlisted work spans multiple markets, reflecting the agency’s continued focus on strategic planning, creative media thinking, and data-driven results.
The Internationalist Awards for Innovation in Media recognize outstanding examples of innovation and effectiveness in media strategy from around the world.
The awards are judged by a global panel of marketing and media professionals and are designed to acknowledge work that goes beyond traditional media thinking to deliver measurable impact.
PHD’s full list of shortlisted campaigns at the 2025 Internationalist Awards for Innovation in Media are as follows:
- Aldi, ‘PESO’s our Game, What’s Your Claim?’ (PHD Germany)
- Aldi, ‘Only Christmas Feels Like This’ (PHD Germany)
- Audi, ‘SlickBait with Perfect Bias’ (PHD Germany)
- British Heart Foundation, ‘Streams of (Un)consciousness’ (PHD UK)
- Knorr (Unilever), ‘#Mod’ (PHD Germany)
- Magnum (Unilever), ‘Ice Ice Maybe? With Data, Baby!’ (PHD Germany)
- Smirnoff (Diageo), ‘We Do We’ (Touché! Canada)
- Takis, ‘Takis: Face the Intensity’ (PHD UK)
- Uber, ‘Making local media ‘Uber Contextual’ (PHD UK)
- Uber, ‘Uber Gots Talent’ (Touché! Canada)
- V&A Museum, ‘If you’re into it, it’s in the V&A’ (PHD UK)
- Volkswagen, ‘50 Years of Golf’ (PHD Germany)
- Volkswagen, ‘Sans Emission’ (Touché! Canada)
Full winner list and virtual awards show to follow. Check out the Internationalist website for the latest information.
