PHD UAE’s Silver and Bronze MMA Smarties awards

PHD UAE picked up two awards at the MMA Smarties MENA Awards for their ‘It’s Good to be Tough’ campaign for Raid. The team secured a Silver in the Mobile Social category, and a Bronze in the Brand Awareness category.

The MMA’s mission is to enable marketers to drive innovation and enduring business value in an increasingly dynamic and mobile connected world. The MMA’s Smarties Awards ceremony showcases some of the best campaigns in mobile for 2019.

Melis Ertem, MENA Country Director, MMA said: “The mobile phone has forever changed the interaction between consumers and brands delivering a closer, personal, powerful and pervasive marketing platform. Brands have the opportunity to leverage this once-in-an-era transformation by leading the imperative for marketing change and adopting proven, peer-driven and scientific best practices, without compromise.”

See the full list of MMA Smarties MENA 2019 winners here.