Campaign released their annual list of the UK’s top 50 media agencies, which saw PHD UK climb two places to No. 4.
The list is compiled from the billing and account information provided by agencies. To be included in the listings, agencies must have sufficient billings on above-the-line advertising in the UK and advise of any client wins and losses for the current year.
All data is rigorously reviewed and analysed to ensure an accurate reflection of the data provided.
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PHD UK scored a fantastic 7 (out of 9) in the School Reports 2020. See profile and write up below:
Nielsen billings 2019 £518m (+5%)
Total accounts at year end 112
Accounts won 24 (biggest: Stars Group)
Number of staff 365 (+2%)
Key personnel Verica Djurdjevic, chief executive; Hugh Cameron, chairman; Hattie Whiting, chief client officer; Michael Florence, chief strategy officer, (all PHD UK); Jon Kershaw, managing director, PHD Manchester
Females in senior management 56%
Females in permanent staff 56%
BAME in permanent staff 18%
PHD’s strategy of diversification beyond its established London media roots became more evident in 2019 as its Manchester operation expanded significantly and the UK agency grew revenue from “non-core” services outside planning and buying.
Investment in Manchester, where PHD is the only Omnicom media agency to have an office, paid off as it landed the Stars Group, which was worth upwards of £30m, according to Nielsen data. That made it not only PHD Manchester’s largest client but also the biggest win of the year for the UK agency.
PHD maintained its reputation for planning excellence under Mike Florence, chief strategy officer, winner of Media Planner of the Year in the Campaign Agency of the Year awards, and its “Rammed with Confidence” work for its biggest client, Volkswagen Group, picked up a hatful of prizes. Winning Diageo globally in March 2020 was a tonic, just as coronavirus struck.
Comments from the headmaster: Smart, and works hard. 7 out of 9.