PHD UK made a big impact at this year’s Media Week Awards, taking home three gold and three silver over the course of the two-night virtual ceremony. The Media Week Awards celebrated great campaigns, innovations and collaborations, and introduced four special awards recognising the work of the industry’s response to the COVID-19 crisis.
PHD UK’s winning campaigns showcased their work with The British Heart Foundation, Confused.com, McCain and Warner Bros. The British Heart Foundation’s ‘24 Hours in A&E’ campaign was PHD’s big winner of the night bringing home two Gold and one Silver.
Four special awards recognised work that took place as a direct result of the COVID-19 crisis with 50% of the entry proceeds donated to good causes related to the pandemic. PHD had huge success in one of the new categories – Best Use of Media to Drive Business Outcomes – securing Gold with ‘Bringing Entertainment Home’ for Warner Bros, and Silver with ‘Making Time for Family’ for McCain.
PHD UK’s GOLD Media Week Awards 2020 winners:
- Media Idea – Under £250k for 24 Hours in A&E: Heart Special (The British Heart Foundation)
- Best Use of Content – Under £250k for 24 Hours in A&E: Heart Special (The British Heart Foundation)
- Best Use of Media to Drive Business Outcomes for Bringing Entertainment Home (Warner Bros.)
PHD UK’s SILVER Media Week Awards 2020 winners:
- Long-Term Media Strategy for From Confused to Clarity (Confused.com)
- Small Collaboration – Under £250k for 24 Hours in A&E: Heart Special (The British Heart Foundation)
- Best Use of Media to Drive Business Outcomes for Making Time for Family (McCain)
Following advice from the government, judging this year took place remotely over video conferencing for all categories. See the full list of Media Week Awards 2020 winners here.
