PHD Germany, part of Omnicom Media, has been named Agency of the Year at the 2025 MMA Smarties Europe awards, after winning 13 category trophies.
PHD Germany’s best-performing campaign was ‘AI Clears the Clutter’, a campaign for Audi, which won gold in the categories for AI-Driven Creative Excellence and Innovative Use of AI in Advertising.
The team also won two trophies for ‘Ice Ice Maybe? With Data, Baby!’, a campaign for Magnum, which won gold in the Data Insights/Contextual Marketing category, and bronze for Real Time Marketing.
A third campaign, ‘#UnlockYourGreenFlag’ for Knorr, won silver in the Social Media Marketing category, and bronze for Brand Experience.
PHD’s teams in Norway, Turkey, and the UK also enjoyed great success at the show, winning an additional seven trophies, including metal for Volkswagen, Unilever, and Uber.
The full list of winners can be found here.
PHD’s winners are as follows:
WINS:
- Agency of the Year: PHD Germany
GOLD:
- AI-Driven Creative Excellence: Audi, ‘AI Clears the Clutter’ (PHD Germany)
- Customer Journey Marketing – Lead Generation/CRM: Volkswagen, ‘The Walking Ads’ (PHD Norway)
- Data Insights / Contextual Marketing: Unilever (Magnum), ‘Ice Ice Maybe? With Data, Baby!’ (PHD Germany)
- Innovative Use of AI in Advertising: Audi, ‘AI Clears the Clutter’ (PHD Germany)
- Social Media Marketing: Skoda, ‘The Redditor Edit’ (PHD UK)
SILVER:
- Connected TV: Unilever (Magnum), ‘Redefining Pleasure through Conversion’ (PHD Turkey)
- Cross Digital Media Marketing: Unilever (Magnum), ‘Redefining Pleasure through Conversion’ (PHD Turkey)
- Omnichannel Marketing: Uber, ‘Making Local Media Uber Contextual’ (PHD UK)
- Social Media Marketing: Unilever (Knorr), ‘#UnlockYourGreenFlag’ (PHD Germany)
BRONZE:
- Brand Experience: Unilever (Knorr), ‘#UnlockYourGreenFlag’ (PHD Germany)
- Gaming, Gamification & E-Sports: Volkswagen, ‘The Walking Ads’ (PHD Norway)
- Real Time Marketing: Volkswagen, ‘The Walking Ads’ (PHD Norway)
- Real Time Marketing: Unilever (Magnum), ‘Ice Ice Maybe? With Data, Baby!’ (PHD Germany)
