Across its network, PHD picked up a total of 10 WARC Media Awards for 2020 – three Special Awards, three Gold, one Silver and three Bronze. PHD Sweden, PHD UK and PHD Singapore all picked up Gold and a Special Award for work across Volkswagen Group, Timberland and Singapore Airlines; PHD UK also won Silver, with PHD Singapore, PHD Germany and Touché! Canada each collecting a Bronze, for the British Heart Foundation, HSBC SAP and Sport Chek respectively.
The WARC Media Awards recognise communications planning which has made a positive impact on business results and examines the insight, strategy and analytics that power effective media investment.
In the Best Use of Data category, PHD Singapore collected Gold for their ‘Strategy Taking Flight’ campaign for Singapore Airlines, as well as the Personalisation Special Award for the best example of a campaign that used data to segment effectively. In the same category Touché! took home Bronze for ‘Leveraging the love…and the hate’ (Sport Chek), as did PHD Germany for their ‘The Future of Marketing has Feelings’ campaign for SAP.
The Effective Use of Partnerships & Sponsorships category showcases how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals. PHD UK scooped three awards in this category: Gold and the Collaboration with an Influencer Special Award for ‘Concrete Green with Loyle Carner’ for Timberland; and a Silver for their ‘24hrs in A&E Special’ for British Heart Foundation.
PHD’s final three awards came in the Effective Channel Integration category with their ‘The No Show Room’ campaign for Volkswagen’s Passat Alltrack 4Motion. PHD Sweden collected Gold and the POE Special Award for executing a strategy that successfully linked paid, owned and earned media. PHD Singapore also picked up Bronze for their work with MullenLowe on HSBC’s ‘Reclaiming leadership, one touchpoint at a time’ campaign.