PHD UK has won Silver in the Internet & Telecom category for their work with financial services comparison website, Confused.com.
Determined during two rounds of rigorous judging by industry leaders, the 2020 Effie UK winners represent cases that effectively solved a marketing challenge, connected with their target audience, and achieved the results to prove it worked.
PHD triumphed for ‘subverting the category rulebook to transform a business’ for Confused.com.
A brief summary of the winning campaign:
Price comparison represents a unique category where marketing investment is unusually high relative to sales revenues. An established marketing playbook prioritises noisy, fame-driving communications that have created a high barrier to both entry and survival. PHD UK found a more sustainable path to fame – and to growth – by challenging the accepted communications rules in the category, and by finding fresh focus around a core purpose.
PHD has since outgrown some of the most famous advertising properties in the UK – improving marketing ROI by 36%, increasing spontaneous awareness by 45%, and growing faster than all of the competition.
All 2020 winners receive points towards their rankings in the Effie Index, the annual worldwide ranking of marketing effectiveness for agencies, advertisers, and brands. For the full list of 2020 Effie Awards UK winners click here.