PHD Australia has won the $39 million Spotlight Group media account following a competitive tender process, with the final stage of the pitch completed via video call, a first for PHD Australia.

The appointment is for the company’s entire portfolio of iconic retail brands including Spotlight, Anaconda, Mountain Designs and Harris Scarfe. The account will be led from PHD’s Melbourne office.

PHD Australia’s remit includes the development of communications strategy as well as media planning and buying across traditional channels, programmatic and paid search.

The appointment is effective as of 1 August 2020.

Commenting on the win, PHD Melbourne’s general manager, Simon Lawson, said: “The final stage of the pitch was done via video call, a first for me. I’m happy our enthusiasm for Spotlight Group’s brands and the ideas we put forward translated effectively in this format. We felt a strong cultural connection with the team at Spotlight Group throughout the process and we can’t wait to start making the leap with them.”

PHD Australia’s newly appointed CEO, Mark Jarrett added: “The last few months have been challenging for everyone, but this is an amazing opportunity, to provide growth for our business, our people and most importantly, for Spotlight Group. We look forward to building a strong and longstanding partnership with them.”