In COMvergence’s latest global New Business Barometer (NBB) media agency study, PHD came out as the top global media agency in new business results with a total new business value of US$440m. Notable wins for PHD included the US$300m Diageo global account, along with Casper and Lindt wins in the US.
Patrick Ryan, Worldwide Chief Commercial Officer, PHD said: “The breadth and depth of our capabilities and services which span across the entire customer journey, combined with our teams’ ability to produce excellent creative media campaigns, is proven by this great result. As we grow in scale and offering, we will continue to help brands make the leap above their competitors, bringing innovation and data-inspired creativity along the way. We celebrate with our clients who give us the opportunity to push the boundaries and deliver creative campaigns that create true impact. Congratulations to the entire network.”
The NBB report – released on a quarterly basis – provides an in depth analysis and assessment of media agency performances in global, regional and local media pitches and moves. Country, regional and global agency rankings are calculated on the basis of total new business values (new client wins plus retentions minus losses).
This 15th edition analyses and evaluates 440+ global, regional and local media pitches and moves completed in Q1 2020 across 45 countries.