Marketers now have the ability to engage consumers through more media channels than ever before. But how can they use the data they collect from these channels to improve campaign performance at every stage of the purchase funnel?
In this video interview, Catherine Sullivan, PHD US CEO, tells BeetTV why brand and performance need to go “hand-in-hand”, explains how brands can demonstrate their authentic credentials and assesses the rising importance of connected TV platforms in driving e-commerce.
Click below to watch.
