Episode Overview
In the age of smartphones, anyone can become a content creator. Just turn the camera on, hit record, and post to your favourite channel.
This democratisation of content creation – and, therefore, influence – has disrupted traditional advertising models, changed consumer expectations, and created a world where brands increasingly work with creators to reach the most relevant, engaged audiences.
But how can brands get these partnerships right?
In this episode, we examine the increasing importance of ‘Creator Portfolio Producers’, whose role is to help brands find the right creators to work with, co-create successfully, and build long-term partnerships.
Key Discussion Points
- How to tap into creators’ audiences.
- How to measure the success of creator partnerships.
- How CPMs use existing third-party companies and technology to create portfolios of influencers/creators.
