Episode Overview
The impact of eCommerce is unmissable.
Since the pandemic, millions of us have become reliant on online shopping.
In fact, in 2021 retail eCommerce sales were an estimated $4.9 trillion US dollars worldwide… and, by 2025, it’s predicted this number will reach approximately $7.4 trillion.
So how can marketers evolve their ecommerce strategies to maxmise their sales opportunities?
To find out, in this episode, we speak with Frank Kochenash, CEO of Transact, Omnicom Group’s connected-commerce consulting and eRetail execution service…
..to understand the latest commerce opportunities and learn how to best integrate eCommerce into overarching marketing and sales activities.
Key discussion points include
- How shopping behaviours are changing, and how this is creating new demands within marketing teams.
- How to build a successful eCommerce Business Plan (and the skills/roles you need in your teams to activate them).
- Best Practice eCommerce Activation examples.
