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March 12 2019

This Week in Digital

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Hello and welcome back to This Week in Digital. It was the week that the Queen made her Instagram debut and several brands honoured International Women’s Day.
HEADLINES
INSIGHTS
COOL
  • Frank Health Insurance releases first voice app to simplify common private health industry questions
  • New Balance introduces a ‘bricks and mobile’ marketing strategy, as it lets runners trade miles for beer via mobile wallet
  • The preservation robot distributes images across the internet to counter balance the dominance of Western culture
DEEP READS
  • A look at how Amazon is a new contender in the Influencer space
  • Is the fact that digital assistants tend to be female, playing into gender stereotypes? Q is an initiative set up to tackle gender bias in AI
  • In honour of National Women’s week, here are some of the influential figures in the world of science and tech

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