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February 11 2020

This Week in Digital

Welcome to This Week in Digital – a week which ushered in new Oscar winners, new 5G labs and new, unexpected social media stats.
  • Paramount rolled out Snapchat AR Lenses to promote Sonic the Hedgehog movie.
  • The International Red Cross (ICRC) partnered with hit video game Fortnite to launch Liferun, a spin-off game mode showcasing the work its employees do to help civilians in conflict zones.
  • Sony partnered with TikTok to bring you the ‘most epic TikTok ever made (LIKE EVER)’. Watch it here.
  • Barcode fest, anyone? These modified scanners let you play techno music using barcodes.
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