Welcome to This Week in Digital – a week which ushered in new Oscar winners, new 5G labs and new, unexpected social media stats.
Headlines
- Didn’t get an invite to the Oscars this year? Verizon has you covered – they brought the Oscars red carpet to life via this 5G user experience.
- Despite a record 24 nominations, Netflix only walked away with two awards at this years Oscars. However, you could see more Netflix films feature in the theaters in future – here’s why.
- Facebook are set to shut down their Facebook Audience Network mobile arm from April 2020.
- Contemplating a spring clean of your Instagram feed? The social media giant has launched a new feature that enables you to see the most visible accounts in your Instagram feed.
- Verizon have launched their first international 5G production lab outside the US, in London.
Insights
- Reuters have built a prototype for automated news videos using Deepfake’s tech.
- Facebook is still the No. 1 social platform for Millennials and Gen Zs, with 77% of users claiming to use the platform daily.
- Instagram brought in more ad revenue than YouTube alone in 2019, by a whopping US$5 billion.
- Instagram may soon allow IGTV video creators to monetise their videos with paid ads.
Cool
- Paramount rolled out Snapchat AR Lenses to promote Sonic the Hedgehog movie.
- The International Red Cross (ICRC) partnered with hit video game Fortnite to launch Liferun, a spin-off game mode showcasing the work its employees do to help civilians in conflict zones.
- Sony partnered with TikTok to bring you the ‘most epic TikTok ever made (LIKE EVER)’. Watch it here.
- Barcode fest, anyone? These modified scanners let you play techno music using barcodes.
Deep Reads
- TikTok plans to increase efforts to promote its brand this year, particularly around large sports events.
- Voice shopping continues to grow, albeit at a slower rate than previously expected.
- The IPA release their ‘Making sense. The Commercial Media Landscape’ report
