This week in digital news sees a host of new features on social platforms (including pinned comments on Instagram, and a whole new algorithm for Pinterest). Or, for something a little more creative, take a look at how #ChefsOfTikTok are changing the recipe game.
HEADLINES
- Instagram now allows all users to pin preferred comments and rolls out Shops tab trial for some users
- LinkedIn now allows you to upload an audio pronunciation of your name to quash intro awkwardness
- TikTok rolls out self-serve ads platform to all businesses
- Twitter is working on a subscription platform
- Amazon is working on a payment-enabled shopping cart
- Google has added new predictive metrics to Audience Builder
INSIGHTS
- Benedict Evans updates his trends deck to include post-COVID trends
- Leave the stereotypes at home and get to know the Gamer Mums
- How foodies use TikTok (during lockdown)
COOL
- Beats by Dre launch contest to create the world’s first TikTok-powered UGC music video
- Southampton FC tell the story of their history and release new kits in a retro arcade game
- Google adds Swirl and 360 effects to display and video ads
DEEP READS
- Pinterest engineer explains the new algorithm in detail that will diversify feed content
- TikTok’s latest Transparency Report details community policies and takedowns
