Touché! stole the show at the Prix IDÉA ceremony, scooping up 22 awards, including a coveted Grand Prix for their ‘Women, rule the road!’ campaign for Can-Am On-Road, making it the sixth consecutive year Touché! have brought home the Grand Prix.

In addition to their multiple award wins, Touché! were crowned the most awarded agency for the 14th consecutive year. The agency also won six Gold, six Silver, and seven Bronze for their work with clients: Tourism Montréal, Sea-Doo, Can-Am, Metro, Transat and National Bank.

The agency’s work with Can-Am earned an impressive nine awards including the Grand Prix, while subsidiary Sid Lee Media scooped five awards across campaigns for National Bank and Transat.

PHD Montreal’s Caroline Côté-Lebeau won Bronze (Strategy) in the Prix de la Relève (Young Guns) awards, and Touché!’s Anais Tessier took Gold (Expertise).

For the full list of Touché! award winners, see below:

Can-Am On-Road – ‘Women, rule the road!’

  • Grand Prix
  • Gold – Best Content Creation
  • Gold – Best Integrated campaign $100,000–250,000
  • Gold – Best Use of Social Media
  • Bronze – Best Use of Data & Research

Can-Am Off-Road – ‘Can-Am Therapy’

  • Gold – Best Integrated campaign over $250,000
  • Gold – Best Use of Digital Media
  • Silver – Best Content Creation
  • Silver – Best Use of Data & Research

Tourism Montréal – ‘Summer relaunch’

  • Gold – Best Media Strategy or Creativity in times of COVID-19

Metro – ‘Merchants Gala 2.0’

  • Silver – Best Use of Sponsorship or Brand Integration
  • Bronze – Best Content Creation
  • Bronze – Best Video

Sea-Doo – ‘Summer 2020’

  • Silver – Best Use of Digital Media
  • Bronze – Best Use of Data & Research

National Bank – ‘Answer Bank’

  • Silver – Best Use of Sponsorship or Brand Integration
  • Bronze – Best Content Creation
  • Bronze – Best Integrated campaign over $250,000

Transat – ‘Vacation Intervention’

  • Silver – Best Integrated campaign over $250,000
  • Bronze – Best Use of Display

Prix de la Relève

  • Gold – Anais Tessier (Expertise)
  • Bronze – Caroline Côté-Lebeau (Strategy)

The Prix IDÉA competition brings together Quebec’s creative communications industry to celebrate big ideas and quality executions, inspiring excellence across a variety of disciplines.