Touché!, part of the PHD network, secured Gold honours in the Best Use of Data category at this year’s WARC Media Awards. The Data category recognises the role of data in an effective communications strategy. The winning campaign, ‘Digital Window Shopping’, for Canadian online retailer Sport Chek used cart data to create a mass retargeting campaign to drive sales on Black Friday.
Organised annually by WARC, the global authority on advertising and media effectiveness, this international awards scheme rewards communications planning which has made a positive impact on business results by examining the insight, strategy and analytics that power effective media investment.
Last month, PHD Canada (including Touché!) was the most awarded media agency at the Media Innovation Awards, where the Touché! team also picked up five awards for their work with Sport Chek.