At yesterday’s Festival of Media Global Awards 2022, we were delighted to come away with three awards.
PHD UK’s work on the British Heart Foundation’s ‘Ad we never expected to make’ won Gold awards in both the Best Response Campaign and Best Collaboration categories as well a picking up a Bronze in Best Use of TV.
‘The ad we never expected to make’ was a contextual ‘Help save lives. Learn CPR’ TV moment which was planned, bought and created in just 72 hours, in response to the shocking collapse of Danish international footballer Christian Eriksen at Euro 2020, last June.
The result was a brand new 40 second TV ad spot in Denmark’s next live match, which was broadcast immediately after a 7-minute studio discussion led by BHF ambassador Graeme Souness, who discussed his own coronary heart disease experiences in context of Eriksen’s collapse.
PHD UK’s wins were three of a total of 20 trophies which were won across the PHD global network, including our colleagues in Costa Rica winning #CampaignOfTheYear for ‘Break of Silence’ – a campaign which raised awareness of the challenges facing the deaf community in Costa Rica by creating the country’s first silent TV commercial break – 100% interpreted in sign language.
You can click this link to see the full list of winners.
See the case study of our work here.