During her India visit, Brown spoke about the many expectations from PHD as a media agency in a fast-paced market like India
During her India visit, Philippa Brown, CEO of PHD Worldwide, talks to Neeta Nair, Associate Editor of IMPACT Magazine about what is expected from a media agency in a fast-changing market like India, where Digital medium has overtaken Television; fields questions on what is more prestigious for a media agency to have on their roster today– clients who spend more on Television or Digitally led brands; and why she considers PHD a challenger brand almost three decades after it was launched.
Brown says that while UK is PHD’s home country, their biggest office today is in America and they have been growing steadfastly in APAC including India. This balance which was struck because of moving away from being a Europe-based network has helped them weather the storm owing to the slowdown across Europe, Russia-Ukraine crisis, and many other setbacks last year, armed with a bigger suite of products and services which has helped them achieve a fabulous billings growth in 2022.
Article first published by exchange4media, here.
