Uncanceled Trips

Challenge

In spring of 2023, Audi Sweden began delivery of their most premium, fully electric, SUV – the Q8 e-tron.​

In a fiercely competitive and fast-moving market, they had to create talk-ability, increase product awareness and generate leads for the new model.

Solution

When the Swedish railway company SJ canceled all their departures between the country’s second and third largest cities, Audi saw an opportunity to let the public spend quality time with their new car.​

We introduced a stand-in service that operated the canceled route with the new Audi Q8 e-tron – turning canceled departures into four-hour-long test drives.