As the first airport in the world, Copenhagen Airport has installed digital screens in the entire airport.
From an advertising perspective this is very interesting, since it provides us with opportunities that have not previously been available.
Obviously, the creative content will be entirely different compared to traditional outdoor and furthermore it will be possible to do segmentations for instance regarding time of day, place in the airport and which travelers to target i.e. leisure or business.
Our Head of Media Efficiencies Jesper Theilgaard sees it as an interesting new opportunity that advertisers will definitely be wanting to hear more about. You can read more here (Danish content):