PHD hosted its first “be Digital” event in Portugal last week which saw representatives from eight major digital owners collectively share the latest digital news, developments and learnings from the Portuguese marketplace with PHD’s clients and industry leaders.

The half day session opened with a look at programmatic buying in Portugal and how it can be used to better plan campaigns.  Next the room discussed campaign reach optimisation whilst specially looking at YouTube, social media and mobile before finally addressing the world of content creation through bloggers, vloggers and native advertising before closing the event.

For more information, please contact PHD Portugal’s managing director, Sandra Alvarez on sandra.alvarezb@phdmedia.com.