Tom Denford and Mike Cooper

Tom Denford, CSO and Co-founder of ID Comms, invited Mike Cooper onto the consultancy’s regular series #MediaSnack Meets to talk about PHD’s success in an industry where most media agencies are facing increasingly bigger challenges.

“We’ve had a very good year so far,” Mike tells Tom. “We were the most awarded media agency at Cannes. We won six Lions at Cannes – more than any other network.

Obviously, the HSBC win was pivotal for us. Last year we started working with Volkswagen Group, which was the biggest media consolidation ever, which has been a big piece of business to digest. We’ve had a lot of momentum.”

Much of that momentum began behind-the-scenes, adding resources to PHD, hiring new talent, and differentiating the company’s positioning as a more strategic and thought-led agency. After all, as Mike explains, “sea of sameness across media agencies is very dangerous.”

With a dip into PHD’s global collaboration engine, Source, and an overview of how the media brief as a concept is changing to become more complicated and fluid, Mike addresses current trends in the market and how PHD is adapting and staying ahead of those transformations.

And the key behind it all? PHD’s people.

“If you can surround yourself with the very, very best people, and you create an environment where they feel supported, encouraged,” Mike says, “then great things happen.”

Watch the full video of Mike Cooper on #MediaSnack Meets here.