In a move strengthening its presence in Southeast Asia, PHD has appointed Donna Arifin as general manager of PHD Indonesia with immediate effect.  In her new role, Donna will lead PHD Indonesia across all business functions, reporting to Rajat Basra, CEO of Omnicom Media Group Indonesia. Donna replaces Ai Kusumastuti, who moves to Omnicom Media Group Indonesia as head of accountability.

Donna joins PHD Indonesia from MSN Indonesia where she held the post of general manager, sales & marketing, responsible for revenue growth, product adoption and her experience is grounded in brand activation, strategic planning, and digital marketing. During the course of her career, Donna has worked on key brands from the telecommunication, technology and FMCG sectors, like Telkomsel, Bakrie Telecom,  Microsoft, Intel, and Unilever. 

Commenting on the appointment, Susana Tsui, CEO of PHD APAC said, “PHD markets in SEA have been gathering strong momentum over the past few months. Indonesia is a high-growth market that has been a part of key recent wins like Ferrero and SC Johnson. Donna’s appointment is an acknowledgement of PHD’s ongoing commitment to grow our capabilities across all markets in SEA by incorporating a strong leadership team. I am confident that Donna will take PHD to the next level of success in Indonesia.”

Commenting on the appointment, Rajat Basra, CEO of Omnicom Media Group Indonesia said, “We are delighted to welcome Donna to the network and look forward to working with her closely to take the PHD brand even higher in this market. Donna is a unique talent with capabilities spanning all corners of our business – digital, client, and media/publisher. She has a strong track record of delivering effective results and understands the nuances of the market very well. Undoubtedly, Donna’s diverse experience will strengthen and enhance the expertise, we have built for PHD in Indonesia.”

“Ai has been brilliant in her former role and she is credited with building PHD Indonesia’s reputation in the market and putting together a strong talent pool. While we thank Ai for her achievements, I am confident that she will value-add to Omnicom Media Group’s operations and further strengthen it,’’ added Rajat Basra.

Commenting on her role, Donna Arifin said, “PHD’s culture and passion for the business resonates with me and I am excited to join the talented team and lead PHD Indonesia forward in its upward journey.”