In an effort to sharpen focus on the continued growth of Malaysia, PHD has appointed Eileen Ooi to lead its Malaysia operations. As Head of PHD Malaysia, Eileen will lead all business functions with a mandate to drive business momentum and transforming the agency to the next level of success. Eileen will be reporting to newly appointed CEO of Omnicom Media Group Singapore & Malaysia – Ranga Somanathan and her appointment is effective from mid-October.

Eileen joins PHD with more than 14 years’ experience in communication & media planning, brand strategies, client leadership and team management. Prior to PHD, Eileen was the general manager, strategy & platforms at Maxus Malaysia responsible for leading Maxus’ operations, client relationship and growth strategy for the agency in the areas of commercial, digital, strategy and innovation. Over the course of her career, Eileen has worked in senior leadership roles in media agencies and built her strengths in brand management and strategy, leading change in teams and mentoring the next generation of talent.

Commenting on the appointment, Susana Tsui, CEO, PHD APAC, said, “PHD markets in SEA have been gathering strong momentum over the past few months and Malaysia is a key market within the region.  Eileen is a highly self-motivated, creative and versatile agency leader who can build on PHD’s strong foundation in communications planning, innovation, digital and grow our capabilities in Malaysia. Eileen’s experience will not only strengthen our operations but act as a catalyst of change to drive PHD Malaysia to be a leading player in the industry.”

On her new role, Eileen Ooi said, “It is truly exciting to be part of a fast growing and forward thinking agency. PHD’s philosophy of being a planning-led media agency and its bold culture are qualities that will set it apart in the industry. We are at an interesting tipping point today, as the era of Artificial Intelligence converge with communication planning. With its renowned global planning platform – SOURCE, I believe PHD is in a great position to partner with our clients to innovate and build successful brands. I look forward to continuing to build upon PHD’s strong foundations and take Malaysia into greater heights.”

Eileen’s appointment has been announced on Campaign Brief Asia, Digital Market Asia and Advertising & Marketing Malaysia to date.