PHD China has announced key agency leadership changes, which sees Anna Chitty promoted from managing director to CEO of PHD China, succeeding Aaron Wild who will be moving over to OMD China as CEO.

“Aaron and Anna have had a fantastic partnership at PHD for many years and Anna has proven herself to be a great leader in her own right. She was the natural and only choice to take the reins and will bring her own unique leadership style to the role,” added Doug Pearce.

 “Anna has contributed immensely to PHD’s growth and success in China and she is exactly the type of talent we need to lead PHD into the future. It’s a well-deserved promotion and a testament to our talent development program that we can make an internal appointment for such a crucial position in one of our priority markets. With Anna’s drive, energy and passion, PHD China is sure to scale new heights of excellence and growth,’’ commented Susana Tsui, APAC CEO, PHD.

“PHD has a unique point of difference amongst media agencies in China, with a powerful strategic product and a culture of innovation.  We have built an agency fueled by a diverse group of voices, reflecting our reputation for nurturing world class talent and delivering award-winning, business focused solutions for our clients. With over 10 years’ experience in the Group, I’m very excited about leading PHD into the future, and the opportunities that are ahead.” said Anna Chitty.

Both Aaron Wild and Anna Chitty will transition into their new roles from March 20th, 2017.