PHD Copenhagen has been awarded at the Advertising Effectiveness Awards show in Copenhagen for the Tuborg’s campaign “Green favorites”, in which the Danes was encouraged to give nicknames to their beer.

Providing people with the opportunity to get their names printed on the beer, the campaign managed to create a huge amount of user-generated content that was afterwards used in broad communication. The award was given for the campaign’s power to increase sales and deliver a high ROI on the marketing investments.

For more information on the Danish Advertising Effectiveness Awards click here