The 27th annual M&M Global Awards ceremony took place last night, honouring the very best in international media and marketing from the past year.

PHD India added another award to its showcase for its “Lo Kar Lo Baat” campaign for client Hindustan Unilever, which was also highly commended in a further two categories. PHD International was also highly commended for “#loveatfirsttaste” for Knorr.

PHD’s haul for the night included:

  • Best Engagement – Lo Kar Lo Bat, Active Wheel, Hindustan Unilever – PHD India
  • Best Creative use of Tech – highly commended for Lo Kar Lo Bat, Active Wheel, Hindustan Unilever – PHD India
  • Best Comms strategy – highly commended for Love at First Taste, Knorr – PHD International, Global Strategy Unit
  • B2C Campaign of the Year – highly commended for Lo Kar Lo Bat,  Active Wheel, Hindustan Unilever -PHD India

The M&M Global awards recognise and celebrate the most innovative and effective pan-regional advertising campaigns, awarding agencies, media owners and advertisers for their strategy, execution and delivery.

You can read more on the M&M Global Awards and view the full winners list here.