PHD New Zealand’s string of award wins this year continued at the recent 2018 Effie Awards in Auckland, where the NZ team took home seven awards, including three golds, across several categories.

The Effies represent the pinnacle in advertising effectiveness and are recognised by advertisers and agencies as the pre-eminent award in the advertising industry.

PHD NZ collected three golds for Skinny The Best “Freekend” Christmas Ever! in Short Term Success, Most Effective Integrated Campaign and Consumer Services. PHD also picked up two silvers for MediaWorks Helping Newshub Win the Election (Limited Budget) and Skinny The Best “Freekend” Christmas Ever! (Best Strategic Thinking). Additionally, PHD was recognised with a bronze for MediaWorks Helping Newshub Win the Election in the Best Strategic Thinking category.

Nikki Grafton, acting CEO of PHD Group, said, “What makes the success so special is that PHD’s strategic nous stood out at an event traditionally set up for and dominated by creative agencies.

“We are delighted to be recognised for the hard work and expertise of the PHD team at the Effies. We pride ourselves on developing and executing work that not only resonates with customers but are also effective in delivering to our clients’ business needs. We are exceptionally proud of our fantastic team, clients and our work.”

PHD Group results at 2018 Effies:

Short Term Success:

Gold: Skinny, The Best “Freekend” Christmas Ever!
Silver: Short Term Success – MediaWorks, Helping Newshub Win the Election

Most Effective Integrated Campaign

Gold: Skinny, The Best “Freekend” Christmas Ever!

Consumer Services

Gold: Skinny, The Best “Freekend” Christmas Ever!

Limited Budget

Silver: MediaWorks, Helping Newshub Win the Election

Best Strategic Thinking

Silver: Skinny, The Best “Freekend” Christmas Ever!
Bronze: MediaWorks, Helping Newshub Win the Election