PHD will be taking to the stage at this year’s Eurobest Festival of Creativity, as PHD Copenhagen’s managing director, Claus Andersen, presents “Sentience: The Coming AI Revolution”.

In an updated version of PHD’s “Sentience” presentation, which has previously seen PHD Worldwide’s CEO, Mike Cooper, present at Cannes Lions with father of the web, Sir Tim Berners-Lee and Chris Stephenson, PHD APAC’s regional head of strategy, host the first ever gameshow at Spikes Asia, Claus will look to explore a comprehensive history of Artificial Intelligence, looking at what it is, where it started and the road leading to today, whilst offering a peek into the AI-driven world of 2029 and the implications of AI enabled marketing.

The presentation will take place on Tuesday 1st December at 3pm on the Studio Stage at this year’s Eurobest venue, The Arenberg Theatre in Antwerp, Belgium.

PHD Sweden’s managing director, Fredrik Eriksson, has been announced as part of this year’s media jury, which is being run by jury president Anne-Cecile Michaud of Havas Media Group.

Eurobest is the world’s pre-eminent celebration of European creativity which last year saw PHD UK bring home the Grand Prix and 2 Gold for “The all Lego ad break” campaign for client Warner Bros.  It’s a festival that draws on the continent’s varied cultures and vibrant communities to inspire learning, interaction, debate and a healthy dose of competition.

Sentience: The Coming AI Revolution and the Implications for Marketing, is available to purchase now via www.phdsentience.com, with all proceeds going to UNICEF.