At last night’s Thinkbox TV Planning Awards, PHD UK walked away with the Grand Prix for The LEGO Movie Ad Break for Warner Bros. The campaign also picked up Gold for Best use of TV Innovation.
The LEGO Movie Ad Break has won a total of 32 awards to date – 26 of which were Gold.
Thinbox had this to say about the campaign: “PHD UK and DRUM UK’s campaign for The LEGO Movie was a masterpiece, transforming four well-known UK TV spots into Lego for a peak-time ITV ad break. The planning was very impressive, requiring coordination with 23 stakeholders. Six million people viewed the ad break, with a further 1.1 million watching on YouTube.”
PHD UK’s work with AMV BBDO for Sainsbury’s Christmas is for Sharing campaign was highly commended in the best use of TV in an integrated campaign after just losing out to MGOMD’s John Lewis campaign for Monty the Penguin.
For more information about the awards and the full list of winners, click here.