PHD US has picked up the media planning and buying business for kitchen and bath product manufacturer Kohler following a competitive review.
The win comes two weeks after Nathan Brown joined PHD US as its CEO.
“It was clear to us during the screening process that PHD not only excels in the digital space, but has really carved out a leadership position based on its commitment to merging data-driven insights with highly creative media executions,” said Elizabeth Brady, Kohler’s svp of global brand management. “Going forward, we will also benefit from tighter alignment among Kohler and our external agency partners in driving integrated campaigns to reach our customers with an effective media mix.”
Omnicom’s DDB has also been named as Kohler’s new creative agency.
This win has been reported on Adweek which you can read here.