This story was first published on Dagens Media.
Bonnier-owned cashback site Refunder starts cooperation with media agency PHD in Sweden.
Refunders co-founder and marketing director Victor Dahlborg is satisfied with gaining PHD as a partner. “We have started with the first part so far, but it feels very good. The project manager Johan Holmström has good eye on online advertising and conversion. The challenge, as to all who are engaged in advertising is, what happens to the traffic coming in to the site. You have to understand how to take care of the visitors. PHD has the skills”, he says to Dagens Media.
PHD’s managing director Frida Lundh is also pleased with the cooperation, commenting on the win, she says, “We are very happy and proud to have been given this trust. Refunder operates in an area that really sets our digital capabilities to the test, which we see as a great and inspiring challenge.”