After a competitive pitch vs. Starcom Mediavest and ROIK (Part of the Mymedia network), RE-MIND.PHD France has been awarded the Strategic planning, buying and management for the VTech business in France.

Vtech is one of the world’s largest manufacturers of educational toys for children between the ages of birth and 10 years old, as well as parenting aids such as baby monitors and sleep aids and was won on the back of a clear demonstration of cross-media strategic experience and buying ability and marks another step in the development of the RE-MIND.PHD brand in France.

The assignment will start in April 2016 and covers the entirety of their brands and products aimed at young children and their parents.