Following a competitive pitch process, Bethesda video game publisher has appointed Re-Mind PHD to handle its strategy, activation of brand content’s operations and media buying.

Bethesda, a provider of leisure for hardcore gamers, publishes the famous franchises Fallout, Dishonored, Doom, and soon the reboot of Prey.

Géraldine Mazot, marketing director Bethesda, said: “Re-Mind PHD is an expert in the video game industry, and has an excellent reputation. Their vision and dynamism seem to correspond perfectly to our catalogue and our teams.  We look forward to starting this collaboration.”