After six months of media agency review and evaluation by Didi Chuxing, PHD China has successfully retained its media planning and buying business with Didi in China. PHD’s tireless efforts and outstanding performance have been rewarded with a new one-year contract. Didi and PHD China have been working together since 2019.
In 2021, Didi has an ambitious plan to amplify more business and increase its media spending budget by approximately 50%. PHD will play an exclusive agency role and provide an integrated solution by delivering more capability from its DRUM and Data teams.
Didi is the world’s leading mobile transportation and local services platform. The company offers a full range of app-based services for over 550 million users across Asia Pacific, Latin America and Russia. Daily trip volume for Didi’s core mobility services exceeded 60 million during the first week of October 2020.
