PHD China’s pitch-free win follows the agency taking over media duties for the company’s Volkswagen and Skoda brands in December. PHD has been awarded luxury car brand Audi, produced by the same joint venture company.
The 20-month appointment is effective immediately, includes planning and buying duties, and will be serviced out of PHD’s Shanghai office.
“We are truly humbled by SAIC Volkswagen’s vote of confidence and at the same time, proud of the quality of work that we have produced for our client,” said Joey Zhao, CEO of PHD China. Zhao cited the agency’s advanced and strategic planning platforms and tools, including Omni and Omni Studio and PHD’s talent in the auto and luxury categories.
Zhao added: “There is immense synergy between the Audi and PHD brands, especially when innovation and creativity are woven into our DNA, and in everything we do.”