PHD India has secured the national media mandate for Bel Group India’s brand The Laughing Cow. Bel’s iconic brand was launched in Mumbai and Bengaluru in October 2018. PHD will work with the Bel Group to add value to the cheese and healthy snack category with new product launches under The Laughing Cow brand.

Alamjit Singh Sekhon, Commercial Director, Fromageries Bel India said: “India is a key focus market for the Bel Group. We believe that PHD’s data centric and uniquely innovative approach to media and communication will help amplify our presence. We are confident that this partnership will help accelerate our journey in India and grow the cheese category by creating impactful brand awareness.”

PHD India CEO, Monaz Todywalla added: “This is a major win for us, and we’re looking forward to making strides in the dynamic FMCG segment which is always an exciting prospect because of the sheer volume of opportunities out there. The Laughing Cow is an iconic cheese brand and we are delighted to win the media mandate in India. We are confident this will be a journey of mutual growth and are eager to get started on a thoughtful, data-driven storytelling strategy for the brand.”