The newly won account encompasses all AFL activity and campaigns and is effective immediately. The account had been held by Dentsu’s Vizeum for the past two years.

AFL’s new business will be led by group business director Kathryn Weatherlake who commented: “The AFL is an iconic Australian brand and offers the opportunity to do game-changing work. I am incredibly excited to lead the Australian team.”

AFL head of audiences, products and innovation, David Stevenson said: “We congratulate PHD on winning a competitive tender process and look forward to working with them as they’ve illustrated an ability to help us deliver on our long-term ambitions, and their approach should prove a great fit for the AFL.”

Mark Jarrett, managing director, PHD Australia added: “We’re incredibly excited to be partnering with the AFL. This latest appointment is a testament to our Melbourne office’s continued success since launching just seven years ago.  We look forward to making a valued contribution to the continued growth of AFL.”

PHD’s client portfolio also includes CUB, ANZ Bank, Unilever, Volkswagen Group, Google and PepsiCo.

This article originally appeared in BandT.com.au.