Wipro Unza, a part of Wipro Consumer Care & Lighting Group, has appointed PHD Malaysia to manage its integrated media duties following a competitive market review. The appointment will see PHD deliver integrated media strategies, planning and buying for the fast-growing manufacturer and marketer of personal care products.

With the market review, Wipro Unza was searching for a communications partner to help grow their portfolio of 24 brands across 50 territories. Throughout the pitch process, the client was most impressed by PHD’s strategy-led product, focus on delivering business results, and digital-first approach.

“PHD’s creative thinking and commitment to their craft is what set them apart from the competition,” commented Sriram Krishnamurthy, CEO for Wipro Unza Malaysia. “Throughout the review process, the team at PHD demonstrated a sincere interest in wanting to push the boundaries in innovation for our communications brief and developed holistic solutions that bridge the offline and online interactions with our consumers. They were the most passionate team in a very competitive review and we felt that they truly cared about our business objectives.”

Speaking on the appointment, Eileen Ooi, Managing Director, PHD Malaysia said: “We are excited to partner with Wipro Unza and help them accelerate their already strong momentum in the marketplace. We share a common ‘challenger’ mentality and that really sparked the strong chemistry, with ideas flowing immediately and effortlessly between the teams. We look forward to walking alongside them on their journey of growth and breaking conventions in the communications space for the CPG category.”

The appointment is effective for two years with the option to renew for an additional year and starts in April 2019.